For agencies that don’t like to lose money
Marketplay builds synthetic buyer personas from real shopper patterns and psychology research. Chat with them, test ads, emails and landing pages, and see the reasoning behind every reaction.
Built on real shopper patterns and published psychology research. GDPR-compliant. Reasoning shown for every answer.
Northwind Outdoor Creative tests
Body is holding back Deal hunter (31).
Budget parent
Overall 71
Loyal regular
Deal hunter
Every piece of the campaign, scored at every stage
Image ad
Hook · Message / offer · Call to action
Ad copy
Opening · Body · Closing
Subject line · Preview text · Body · Call to action
Landing page
Above the fold · Supporting content · Call to action
Reaction across the stages
Budget parent · Email
Product
Every creative deserves a first audience that reacts, with reasons.
Every run saved as its own version.
Upload an image ad, ad copy, an email or a landing page screenshot. See the score at every stage, from the hook that grabs to the offer that stalls, and why. Then run the best one.
What would make you pay full price instead of waiting for a sale?
If it lasts more than a season. Show me the warranty and I’ll stop waiting.
Price-first shoppers trade discounts for proof of durability.
Before you pitch the promotion or launch the product, ask the buyers who’d pay for it. Probe the price, push back when they hedge, follow up on what they meant. They remember the whole chat.
Put up to four personas in one chat and watch how they react: who loves it, who hesitates, who talks the others out of it. Separate answers give you a clean read; a group discussion shows how opinions spread.
On average, agencies burn over 35% of campaign time and budget on experiments and research. Marketplay cuts that by 93%, so the guessing happens in minutes, before release, instead of at the end of the month, when you have lost customers.
35%
of campaign time and budget spent on testing and experimentation
93%
time and cost reduction, with personas doing rounds of testing before a real dollar is spent
How it works
Start from a ready-made one, describe one in your own words, or copy one from another client.
One persona or up to four. Separate answers or a group discussion, and they remember the whole chat.
A score at every stage, the top fixes, and the reasoning behind each.
The evidence standard
Every persona and every reason shows its source, such as real shopper data, psychology research, or your own edits.
The why is visible by default at every stage, per answer. Never hidden behind a click.
Every stage scored, with the top fixes to make before launch.
Each client’s personas, chats and tests are kept separate at the data layer. GDPR by design.
Pricing
One account for personas, chats and creative tests. Every plan starts with a 14-day free trial, no credit card.
$125/mo
$425/mo
Everything in Basic, plus:
Let’s talk
Beta discount terms for Enterprise handled directly with sales.
Everything in Pro, plus:
Questions, answered
Anything else? A human answers at contact@marketplay.cloud.
A realistic buyer profile you can chat with and test creatives on. It reacts the way that kind of shopper tends to, and shows you why.
Most AI personas are invented from a one-line prompt. Marketplay personas start from real shopper behavior patterns and published psychology research, and every answer shows where it comes from, so you can judge it yourself.
Every persona is built on real shopper behavior and published psychology research, and every reaction shows its reasoning and source. You read the why before you spend a dollar.
It's the fast first round: catch weak hooks and confusing offers in minutes, so your research budget goes only to the versions that already work.
Nothing. Pick a ready-made persona, describe the audience in your own words, or copy a persona from another client. Client data import is on the roadmap.
Each client's personas, chats and tests are kept separate at the data layer, so nothing crosses between clients. Uploaded creatives are encrypted at rest. GDPR by design.
You're on the list for the closed beta. When your spot opens, you get the full product (personas, chats and creative tests) with a 14-day free trial, no credit card. We onboard beta users personally, one by one.
Set up a client, pick a persona, and test your first creative in under 5 minutes.
14 days free. No credit card. Cancel anytime.
Built on real shopper patterns and published psychology research. GDPR-compliant. Reasoning shown for every answer.
